Welcome to Curl Concept

About Us

Curl Concept is a professional grade product line that ensures promising results with our world-class formulations
Our formulas are enriched with powerful ingredients that help strengthen, protect, hydrate and moisturize your locks for a soft, defined and pliable finish. 
All our products are paraben free, sulfate free, cruely free, SD alcohol free and sodium chloride free. Each formula is color-safe and pH balanced. 
Chezena is the official distributor of Curl Concept products in the Middle East. We offer training and professional sizes for spas and salons.
For retail prices, please click here.


Haircare Quiz

Do not know what product is best for your hair type? Take our FREE haircare quiz by clicking here.



 Shampoo & Conditioner

Definitely Curly Shampoo

With Avocado Oil, Grapefruit & Cucumber Extracts

Curl Defining & Hydrating

No Parabens or Sulfates. Color safe & Thermal Protectant.

This lush hydrating shampoo, made with soothing Cucumber and Marigold Extracts, gently removes impurities and brings definition to curls while protecting color. Hydrated curls are left vibrant and frizz-free. Safe for colored and chemically-treated hair.




Definitely Curly Conditioner

With Avocado Oil, Grapefruit & Lemongrass Extracts
 Curl Defining & Hydrating 
No Parabens or Sodium Chloride.
Color & Straightener Safe.

This ultra creamy conditioner contains eleven botanical extracts to provide maximum hydration and slip for easy combing. Boosts curls and reduces frizz. Great for all curl types. Safe for straightened, colored and chemically-treated hair.

Deep Treatments 

Definitely Curly Deep Treatment

With Ginseng, Bamboo & Coconut Oil

Curl Defining & Hydrating 
No Parabens or Sodium Chloride. Color & Straightener Safe.  
This is the perfect deep treatment to rejuvenate those curly locks. Infused with an exotic blend of Ginseng, Bamboo and Coconut Oil, which works together to create vibrancy and restore essential hydration. Caffeine works to promotecirculation and stimulate the scalp to promote healthier hair.
Second Chance  
Second Chance Deep Treatment

With Jojoba & 12 Botanical Extracts

Strengthens & Smooths
No Parabens or Sodium Chloride. Straightener & Color Safe.
This Keratin-infused deep conditioning treatment, super-charged with proteins and extracts, restores moisture, strengthens, stops frizz and reduces breakage. Improves the results of Keratin treatments. Great for all hair types. Safe for colored, straightened and chemically-treated hair.



Leave-in Therapy

Leave-in Therapy
Definitely Curly Leave-in Therapy

With ProVitamin B5

Repairs & Softens
No Parabens or Sodium Chloride.
Color & Straightener Safe.
Thermal Protectant.
This leave-in hydrating conditioner contains ProVitamin B5 to repair damaged hair and seal split ends. Contains smoothing proteins and conditioners that help prevent hair breakage. Seals the cuticle and controls frizz. Safe for chemically-treated, straightened and colored hair.


Styling Products

Definitely Curly Glaze

With ProVitamin B5, Avocado Oil & Grapefruit Extract

Volume & Soft Hold
No SD Alcohol, Parabens or Sodium Chloride.
This silky hair gel is ideal for natural looking styles. Gives incredible shine without flaking, and holds without stiffness or buildup. Texturizes and molds all types of hair.



Definitely Curly Gel

With Jojoba Oil & Sunflower Seed Extract  

Volume & Definition
No SD Alcohol, Parabens or Sodium Chloride.
This amplifying creamy gel defines and separates while adding volume, shine and texture. Retains curl and reduces frizz for a radiant, touchable finish.




Texture cream
Definitely Curly Texture Cream

With Vitamin E

Curl Defining & Smoothing
No SD Alcohol, Parabens or Sodium Chloride.
UV & Thermal Protectant.

 This fast-drying texture cream, infused with Vitamin E, tames frizzy and unruly hair resulting in a soft and pliable mane.



For business inquiries such as wholesale, retail or professional salon/spa training, please contact donna@chezena.com



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